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Seamless Contact Center Migration with Salesforce Voice and Avaya

About this Video:

Salesforce Voice Migration for a Leading Retail Contact Center

A leading home improvement retailer in Canada needed to move fast—but smart—toward contact center transformation. Burdened by fragmented tools, manual processes, and an outdated CTI, their support operation was holding back both agents and customers.

To create a more streamlined, scalable environment, the retailer partnered with AMC Technology to execute a Salesforce Voice migration—without disrupting day-to-day operations. By integrating Salesforce Voice with their existing Avaya telephony system, they delivered a seamless agent experience with real-time data, fewer toggles, and faster call handling.

With over 400 agents successfully migrated, the retailer reduced after-call work, improved service consistency, and laid the groundwork for conversational AI. As part of their forward-looking strategy, they’re now exploring real-time transcription powered by AMC’s DaVinci™ Platform to further elevate productivity and personalization.

Key Highlights:

  • Migrated from SAP C4C/Open CTI to Salesforce Voice

  • Integrated Avaya and Salesforce Voice with AMC’s certified approach

  • Reduced agent effort and system toggling

  • Improved speed, accuracy, and service quality

  • Considering transcription to further scale agent productivity

Related Resources:

  • Salesforce Voice Overview

  • Read the Full Customer Story

1 year ago
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Read the Transcript:

A leading home improvement retailer in Canada was under pressure.
Legacy Open CTI forced agents to juggle tools, repeat steps, and lose time—hurting service and customer satisfaction.

With a services-led approach, AMC helped this retailer modernize—without disrupting operations.

AMC Technology led a seamless move to Salesforce Voice—keeping Avaya in place and aligning every tool to how agents already work.

400 agents migrated smoothly.
Avaya and Salesforce Voice are fully integrated.
Wrap-ups are faster. Service is more consistent and scalable.

We solve the hard stuff—unifying systems, driving AI, and bridging premise with cloud.
Backed by decades of contact center expertise.
Reach out to a consultant today.

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