Carnival

Carnival is the largest fleet of the ten cruise ship brands owned by Carnival Corporation with 24 vessels in operation and 21.1% of the worldwide market share.

Carnival Cruise lines was experiencing a great deal of inconsistencies in reporting by relying on agents for information. In order to better understand their call statistics and implement sales improvement strategies, the company purchased almost 700 licenses of Contact Canvas. “This enhancement has been a critical component to understanding and increasing lead conversion. Additionally, sales managers have more real-time and accurate call data, offering opportunities to impact today’s performance. It has been an effective tool to optimize agent and lead performance,” stated Colleen Oliverio, Director of Strategic Alliances for Carnival. The company has been so impressed with the product, they purchased additional licenses to standardize Contact Canvas across all departments.