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AUDI AG / Volkswagen AG

 

Business:

Automobile manufacturer

Contact Center:

Customer Service Center

Headquarters:

AUDI AG - Ingolstadt, Germany
VOLKSWAGEN AG - Wolfsburg, Germany

Website:

www.audi.com
www.vw.com

Channel System:

Avaya CentreVu® CT and Definity® G3R switch

CRM System:

mySAP™ CRM 3.0 Interaction Center

 

 

Challenge:

The AUDI customer database in mySAP CRM, referred to as KuBa, is the foundation of Audi's customer relationship management. As new customer data is gathered from different interactions, KuBa centralizes and stores the information that is obtained through the integration of customer processes, data and programs. This customer data is gathered from all areas of the Audi enterprise and is constantly being updated as new information becomes available. Audi’s new call center had recently implemented mySAP CRM Interaction Center to handle incoming customer service contacts. In order for the call center agents to gain access to the data stored in KuBa, it was necessary for Audi to implement technology that would link the call center with the database. One objective was that any new technology should integrate easily with Audi’s existing telecommunications systems and allow them to leverage technologies already in place wherever possible.

Solution:

Computer telephony integration at the Audi call center was achieved through the implementation of AMC’s Telephony Connector. The Connector enables integration between the Multichannel Interface in mySAP CRM Interaction Center, the Definity G3 switch, and Avaya’s CentreVu CT middleware solution, allowing for seamless communication between these systems and quick delivery of customer data to the agent's desktop. Of particular importance to Audi was the fact that they already had the Avaya systems in place. AMC’s solution eliminated any question of whether the telecommunications infrastructure would require changes. The link provided by the Telephony Connector allows customer data retrieved from mySAP CRM to be sent to the agent’s desktop via a screen pop. Agents can now handle incoming calls more effectively since they have all the necessary customer information at their fingertips. This is the first in a multi-phase project that will include additional Audi and Volkswagen customer service centers, as well as the integration of additional channels such as email.

“The AMC solution has enabled the computer telephony integration that is critical for our agents to handle incoming calls more effectively. It has had a minimal impact on the current system environment and provides a flexible extension to further channel integration.” Robert Spies, Project Manager, AUDI AG.

Results:

  • Agent access to customer information stored in enterprise database

  • Screen pop of incoming telephone call with call attached data

  • Seamless integration with existing telecommunications systems

  • Improved efficiencies in processing customer call 

  • Improved customer service and customer relationships

For more information, contact our Sales Department.


 


 

 

 



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